Why even the best LinkedIn Software WON'T Work For You
LinkedIn lead generation isn't magic. It's strategy, not shortcuts. And if your strategy sucks, even the fanciest best LinkedIn software won't save you!
LinkedIn lead generation isn't magic. It's strategy, not shortcuts. And if your strategy sucks, even the fanciest best LinkedIn software won't save you!
(Transcript)
In today's video, we will talk about why LinkedIn Automatization tools don't work for lead generation and especially what are the reasons for it. Hi, and welcome to this video. My name is Marco. And in the last 2 years only, I generated over 4, 000 leads on LinkedIn for my own company. And with leads, I don't mean some data that is scraped. With leads, I mean, people where I had the conversation in LinkedIn that shared the number with me because they are interested to speak with us about our offerings.
So as we all know, there are hundreds of automatizations tools for LinkedIn on the market, but it's a matter of fact that the most that use 1 aren't successful with it. But what is the reason for that? Is it the tool, aka the software? In 99% of the cases, no.
Because what is a software? A software is simply a tool that does exactly what you tell it to do. And this is why for the most people, a software isn't working because they are using it wrong. When you use a software, you need to understand something. So now listen carefully.
A software is only as good as the user.
Let me repeat myself because this is extremely important.
A software is only as good as the user.
Because the software only does what you tell it to do.
So let's talk about common mistakes that people are doing when they are using an automatization tool for LinkedIn. First of all, they don't know their drink lights.
I know this sounds crazy, but the most entrepreneurs don't know who they even want to sell to because they have never done a process that we call NYA, mapping your audience. Even if this is the fundament of every company, you need to know your dream customers and you need to know them better they didn't know themselves. And yes, I'm talking about the current situation, their pains, their fears, what challenges do they have? What problems do they have? And what are the effects of this problems, especially if they don't solve it soon?
What other frustrations do they have in their daily life and also their desired situation? What would their life or their business look like if they would be able to solve their issues? What would improve? How would they feel about it? And what exactly would they like to achieve?
But it is much deeper than that. It's also about understanding their surroundings. Like what trends are right now in the market? What do they see on a daily basis? How is their mindset when it comes to exchanging money for services or goods?
You need to know all of this stuff. And if you are watching this video right now and you can say with 100% confidence that you know everything about your dream customers, then you have a lot of work to do. Because only if you have done this, if you have built your foundation, only then you even have the chance to use a LinkedIn automatization tool effectively because only then you're able to design messages that are designed in a way that your potential customers hear what they want to hear. Because when we look at how the most people send their messages, they're just throwing their offer to the people. Even if you do this a couple thousand times, you won't get the results that you really want to.
Maybe you will win a client, but then it's not systematic and only with luck. You need to make relevant offerings to the right people. 1st, you need to target the right people. For example, with the sales navigator, with all the available filters, you can simply choose who you want to target. Like, for example, how big should their company be?
Where should they operate? What position should the person exactly be in? In what industry? What language should they speak? And so on.
After you've done this, instead of just throwing your offer to everybody, start to qualify everybody to check if they even have the need for your offerings. Then you send your pitch only to the people that responded with a yes, for example. And now you're getting the leads that you want. So long story short, the problem why the most people aren't successful with LinkedIn optimization softwares is not the software. It is how they use the software.
We at leadsin.io take the risk that you're using our software on completely away because we will help you with the setup. Means you will have onboarding with us where we will set up everything together. We will help you with targeting, for example, where we will go inside the sales navigator together, where we choose the filters that are necessary if we are able to reach the people that we want to reach. Then we'll also help you with the campaign building where we will set up an evergreen campaign for you.
Plus, and this is now the most important thing, we'll even take care of the copywriting for you. With that, we simply avoid the chance that you are using our software wrong. So if this sounds interesting, go now to our website, leadsin.io and book your free onboarding now.
From my side, wish you awesome day.
See you soon. Your Marco.
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