Write Linkedin Headlines That Stand Out | + Examples

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(Transcript)

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Your LinkedIn headline is like your pickup line. If you mess it up, it leaves a mark on your appearance and what the reader thinks of you. Therefore, I'm going to share with you how you crush your LinkedIn pickup line, AKA your headline. Using an under LinkedIn influencers so called 3 fold framework and makes your headline actually stand out. Hi, and welcome to this video.

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My name is Marco. And in the last 3 years only, I generated over 4, 000 leads for my own company. And with leads, I don't mean some data that I scraped. With leads, I mean, people that shared the number with me in the chat because interested to speak with us about our offerings. And 1 of the main reasons why we got so many leads is simply because our profile is optimized and especially the headline.

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So today we will talk about of how to do this. 1st things first, your headline is extremely important, but to get a good headline, there are simply few mistakes that you need to avoid. And this is exactly what we'll go through together now. First thing is, is about your TopVoice patch. If you participated at the LinkedIn article and you got the X Voice badge, don't add it into your headline.

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Aside of the fact that this award is nothing close to an achievement and is literally nothing special because it's so easy to get, it is already showcased directly on your profile below your headline. So don't waste this space by putting this inside. The second mistake that the most people do is don't stuff your headline with keywords. This is simply not working. Even if they're related to your niche or industry, I'm sorry to disappoint you here, but that's not how you show up more on related LinkedIn searches.

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So don't do this. The space is too powerful, so don't waste it with it. Nobody cares about who you are and what you do. So don't write about yourself. Your profile visitors only care about themselves and what is in it for them and how you could be of value to their organization, to their life, or their business.

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So don't talk about yourself, focus on what is in it for them. Next big mistake is that some people are putting their position at their company or that they're the founder, the CEO, the managing director or whatever. That's a complete waste of space. And that's in the end what the experience is for. So don't put this into your headline.

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Next thing is don't praise yourself to be the best in whatever you do. That may push your ego, but crushes your authority. Because if you would really be that good, you wouldn't need to showcase that simply because you know, it's true. Now, this was the mistake that the most people do. So now the question is, what do you need to do instead?

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So here we have an example that is called, what do you do? Noteworthy personal achievement plus passive call to action. How this looks like in the practice is, for example, here, the headline of our founder, hurling B2B businesses into client magnets since 2013. Our clients added $400,000,000 in revenue using our digital marketing tactics, at scaling.ae, and our AI assisted LinkedIn authorization, leadsin.io. That's a perfect example for the theory of what you do, noteworthy personal achievement plus passive call to action.

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Here, second example of how you could use this framework is turning regular B2B businesses into client magnets, generating over 2,000 qualified leads per year for myself using LinkedIn. Want to know how? Let's chat. 2nd example of how to do it. Example number 3, this is a little bit different.

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This is first of all, what you do, noteworthy personal achievement and personal touch. So this works, for example, very good for female accounts So turning regular B2B businesses into client magnets contributed to the growth of over 1,000 B2B businesses growth lead in the office at moment home. This gives a personal touch, and especially in female profiles, this makes you look human, what is always a very good thing because you can relate them to the other person. Or in that case, the other person can relate to you. It gives you a human touch.

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So this is always something that works very good. Next framework is questions, call to action. Want to get more leads from LinkedIn, want to reach more decision makers with your content or outreach and tired of getting go set, check my video. This is simply where you add a lot of questions that really put or go directly into the heart of your audience because it is their pain points. So this questions plus call to action also works very good.

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Now we come to the framework that works every single time that everybody can use. I help your exact audience to get result without barrier. Here, as a little example, I help busy mothers in their menopause to shed weight and dissolve excess fat fast without counting calories or setting a single step in a gym. So this is the framework that I would recommend for everybody to follow simply because it's so simple, but in the same time, so extremely effective. So really think about your audience, make their analyze that you can really describe your audience with the word that is perfectly fitting for them.

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Then you need to think about the end result of the end result. What do I mean with this? For example, when you sell marketing services, you're not selling marketing services. You're not selling them more leads. What you're really selling them is a system or a way to get more money or profit or freedom.

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That's what you sell to them in the end without a barrier, the risk, burning money, spending too much money on ads, and all these other things. So here, when you make a deep analysis of your audience, then you're able to fill this out. And then you have now finally a headline that really speaks to the language of your perfect dream customer and is really converting and working to generate leads on LinkedIn and not just to waste literally the best place in your profile. If you want to get now to this report, what you need to do is you need to check out our website, leadsin.io.

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There you need to scroll all the way down to profile secrets and there you'll find here 26 pages of pure knowledge of how to optimize your LinkedIn profile in a way that it's really here to converting people and to generate leads and not just to praise that you are the best of the best. So if you want to turn your LinkedIn profile into a client magnet, then check out this PDF file on our website, leadsin.io. Make some changes and you will see the magic happen.

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From my side, wish you an awesome day. Only best. See you soon.

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Access the PDF here: bit.ly/LinkedinProfileSecrets

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